The art
of turning insurance and risk management into a piece of art.

GWP has developed an unequalled character and both our work and how we deal with our business partners have taken on a very positive style of their own.  What makes us stand out today must also be reflected communicatively.

Art is a product of culture and the result of a creative process, culminating either in the “work of art” or – in the modern tradition – the process.  Art comes from “ability”.  Therefore we illustrate in pictures, too, that sustainable insurance and risk management as we do it, is an art form and is exciting.

There are many outstanding services in all areas of life which deserve this description.  And many of these services are associated with risks which have to be managed.

We feel very proud that we are able to structure our new way of presenting things in conjunction with Roman Signer.  Signer is one of the most distinctive artists of our time. With his activities, films, and drawings he occupies a unique position. He presents the connection between cause and effect in a humorous manner as artistic versions of scientific experiments.  In doing so, he handles risks with masterful aplomb.  His pictures are often developed from video recordings.  The coarseness in the recordings which inevitably results from this is part of the programme.  It represents the experimental character which gives rise to the need to bring more clarity and better structure to the risk situation.